Project
Name: CREATING A BAND
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Project Dates:
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From: To:
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Agency Name:
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Blue Bird Management
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Project Team Members:
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1. Sophie White
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3. Jasmine Cole
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2.
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4.
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Research Tasks
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Strategy & Planning
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Allocated to
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Progress
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Completion Date
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Secondary
Research:
Research into record labels
Further research into the pop rock industry |
We have carried out research not only into the bands genre which is pop rock as it allows us to show why we have chosen the band genre and identity.
We have carried this research further by looking into the labels that may sign us and are creative outlook. To do this we completed a collage of images that inspire us. |
Sophie and Jasmine |
Complete
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Primary
Research:
Focus
group
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We have completed our focus group using a presentation displaying what we have created so far helping us develop the final decisions.
From our presentation we got various feedback mostly positive. This has gave the results that we needed the only changes that this has sparked is is the change of logo. |
Sophie and
Jasmine |
Complete
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Creative Tasks
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Campaign Strategy &Planning
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Allocated to
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Progress
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Completion Date
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NAME OF BAND AND IDENTITY PROFILE.
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We created an outline of our developed band PRIM and have established who the individual members of the band are and what they are bringing to the band. |
Sophie and Jasmine
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Complete
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DEFINING THE AUDIENCE
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we have clearly defined out target audience throughly using accurate language. Studying things such as Physcographes and Geo demographics. |
Sophie
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Complete
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CREATING LOGO
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We both created a logo that we thought suited the band. This was decided using focus group feedback and have devloped our ideas further.
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Sophie and Jasmine
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Complete
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CREATING MEDIA PRODUCTS |
For our media products we have used a photoshoot featuring are lead singer. These photos have been eited through photoshop to create a CD cover and promotional poster. |
Sophie
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Complete
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CREATING THE PITCH |
The pitch was the hardest of the products to create as it had to summerise everything into a final presentation. This included a script which was placed upon cue cards. This then had to be presented to the class. This was completed to present all the information needed.
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Sophie
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Complete
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