PRIM audience profile

To establish where our brand PRIM will market towards we have had to create a clear audience identity. This identity will be inspired from the resources we have gained whilst carrying out research on simlair bands within the same genre. The considerations will be :

Age : The age group of PRIMs audience is difficult to determine as although they are of a pop rock genre which will typical attract 18-25 year olds, they also have a vintage theme in their music that may appeal to older teddy boys at the age of 50-60. This wide spread audience is hard to pinpoint although we do think because of the nature of the music and the fact that its not about the look for the band they will attract mostly people in their early 20's.

Gender : The main gender of PRIM's listeners will mainly be male although we are hoping to make it as gender  neutral as possible. The lead singer in the band is female, this has been done to attract female to the band despite the genre and style of the band that is more male orientated.

Social economics : PRIM's fans will be within the student age bracket meaning they fall into the C an D groupings. My fans will fall into this bracket as they will have limted money ti amy mean the band keeps their ticket prices low and may play only small independant gigs.

Physcographics :

A) Personality
The typical listener will follow vintage values. This may mean that they are quirky and confident as they don't mind sticking out from the crowd. They will carry this through to everyday events such as shopping by doing it in a truely orginal way. They are not afraid to buy second hand and do crafting and DIY. They highly respect fashion and music including the connection between the both. They will be talkative and have strong sense of humour and originality.

B) Values
They will have strong values that include helping charities that support difference and are against predjudice. I think this will be because they are different that have had to hear the odd comment about the way they dress or the music they like because its different and not mainstream.

C) Interest
I think that they will be into history, fashion and music. They will follow these religiously and because of the age bracket they are in it will be the majority of their social life time. They attend gigs regualrly to find new bands that are starting in the industry. They are strong beleivers in not only the music market but also the music itself.

D) Attitudes
They are forward thinking positive people that are confident although they are part of the rock scene  which can have negative connections. This is similair to the attitude of the band who are part of the rock scene but have a niche approach to it.

E) Lifestyle
The age bracket means that they are most likely to be students so they will have a hectic lifestyle and may attend weekend gigs to calm down. This will be how they have social interation instead of going to pubs and clubs. They will enjoy music although they may not be hardcore fans of every band they enjoy.

Overall, PRIM's listeners will be confident with a relaxed approach to life and enjoy a wide variety of music. They are interested in smaller bands that are new to the market. They will spend the majority of their spare money on gigs and music supporting the indie music industry.

Geo demographics:  England- They are a british based band that will typically tour in the UK. This will mean that these small indie band lovers will live typically in this area. They will tour round universities in this area as well.

Ethnicity: British-  This will be because they are based in England and they will sell their music and tour in this area.

Sexual Orientation: Hetrosexual- I think that the listeners will mainly be straight although this will only be the typical for the majority of the audience. This means that there maybe outliers that also enjoy the band. The band themselves are hetrosexual and this will be projected in their followers.

Consumption History : I think their consumption history will be mainly made of smaller indie bands that are not well known and may play small pub or club gigs. These may be artist like The Holidays, Gold motel and Wilson. They will enjoy the industry but may not like what the larger more commercial bands are like.

Cross-Cultural Consumer Characteristics: I think that the listeners of our band will fall into the reformers into reformers category. They will be do gooders to the enviorment and the industry they support. They like the idelogy that is caring and supportive of the product.