Secondary Research : Music genres

Research

A large amount of my research has been taken from BPI ( British Phonographic Industry) website. This website is representation of the music industry it works like a trade board to over 300 record labels including large mainstream labels like Sony records and Universal records. All of the Information is from the report done in 2013.

This chart  shows that the main influence in music nowadays is the younger audience who buy less Physical formats as you can see in the chart shown above in 2009 the typical format to buy was Physical formats now in the most recent year it has lost people to Online downloads.

 The Chart above shows the most sold genres of music this recent year like most before it is the majority of rock music. This may be because its an umbrella term for many varieties of rock the most popular being pop rock and this is why its our chosen genre.

 

After I found what I could find from this company I moved on to statista an another website that gathers US statistics. This chart that I found show the sales of particular genres in the US. As you can see the top selling genre throughout the ages has remained as alternative music this genre is a wide umbrella and covers everything from rock to metal music but overall shows that rock at the moment is the best genre to choose.

 Also from the website statista I found this chart which breaks down the sales more evenly across the genres again this chart goes to prove that the rock genre specifcally classic rock is the best selling this is why we are thinking of doing a pop rock band that has many vintage touches. 

To see what is selling today I have completed this by looking at various charts the first being from the official charts and a second from a conneted side website ( sorry I have lost the original address ) As you will see in the two charts there are rock influences in both the number ones. The first chart is the one from the official chart company :

The top one at this moment was blame by Calvin Harris this feature the popular singer John Newman who stands for the vintage values that we want to influence our band with. Sam Smith also has these same influences we wish to connect with. The next chart I have chosen show the specific rock chart :

The most recent and current at the moment is shown here as 5 seconds of summer these are very popular at the moment and are setting the recipe that we want to follow with our band. They are in the same genre although they do play slightly different music.