Age : 18-30s - This magazine is aimed at young rock fans that often want to be in an band and can often got to gigs this is the typical young magazine and only has a younger appeal then over 50s due to the rock bands it covers like All Time Low if this was aimed at older people would be bands like AC/DC.
From the magazine statistics website http://magazines.bauermediaadvertising.com/magazines/detail/kerrang. I have learnt that 56.1% of the readership is in the age bracket of 15-24. This younger bracket is the largest section of the audience.
Gender: Gender neutral- This is a specialist magazine and I think because the specialism being in rock it means that it s trying to appeal to both genders this is also shown in the common theme of Black/ White and red.
From the magazine statistics ( Link seen above ) that I have gathered the magazine sells most to the male audience although this is not by much as 45.3% of the readership are female this makes it a fairly even split between the two making the magazine neutral to both genders.
Social Economics group : I think because the readers are most likely to be young they are typically in the D or E social grouping this means they are earning low pay and this magazine is a specialty buy because of its price.
(http://www.mediauk.com:8080/magazines/35998/kerrang/readership-figures)
Physco graphics:
Personality : The typical reader would have a darker personality this is because it is aimed at an alternative audience. They would have a dark sense of humour this is mostly shown through the many comic strips and dry jokes that feature in the magazine itself. They would stereotypically be part of the gothic or rock culture that is developed and because its a teen audience they would be going through what is known as the typical dark phrase.
Values : There are not many connections to values through the magazine although they do feature alot of article on charity events and many other feature on good will stories this suggests that they have good morals although this is not typically what you would think.
Attitudes : The attitude that is connected with many rock media products is that they don't care , that they are a bit angry and punk like. This suggests that they like to get behind something and stick to it this is often wrote into the articles where they ask for support from the audience.
Interests : The magazine is a specifically rock magazine so most readers religiously follow music and gigs I think it would to be hard to read this magazine if you didnt. I think this audience will see themselfs as knowlegable on music and specifically the rock genre.
Lifestyle : Most of these readers attend many gigs shown by the multiple gig reviews and gig posters in the magazine. This may mean they are a little bit younger and have money to spend and do not have to pay bills and other expenses.
Overall, I think that the reader will most likely be part of the gothic or rock culture this means they follow music relgiously and attend many gigs and other music supported events. This magazine is a specialty magazine that means that It has been aimed at one particular group of people so they would typical like music and rock music specifically.
Geo demographics : England - All the gigs and ads featured in this magazine are based mainly in England and a lot tend to be in the south. To suit their audience they have made sure to feature smaller local band and the large idols as well as there many gig reviews are of gigs that are happening in England.
Ethnicity : British -This is again because of the location of the content in the magazine the general people that read this magazine will also live in these areas and will most likely be british. Although I think this it may not be the case as it has not been directly aimed at eaither specifically so there may be a gay audience.
Sexual Orientation: Heterosexual - I think that majority of its readers would be straight this is because the content tend to be about crushing on certain band members like the male lead singers or the female vocalists.Although I think this it may not be the case as it has not been directly aimed at eaither specifically so there may be a gay audience.
Consumptions history : I think that people that read this magazine will read other rock based magazine such as Rocksound and the many others on the market. They would have also listened to rock music for a long time and may idolise bands like Black Veil Brides and All Time Low but who also likes classic rock from bands like The Rolling Stones and AC/DC.
Cross-cultural consumer characteristics : I think because the target audience of this band are young teenagers I think the will mainly be mainstreamers this means that they are simply buying the product because of stability.I think that this magazine provides this due the audience wanting to buy a popular music magazine and kerrang is one of the biggest out there.
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